Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

As the director of graduate writing support programs, I was recently asked to give a webinar about email writing to graduate students and postdoctoral scholars in my university’s Accelerate2Industry ...

Joanna Wiebe, Founder of CopyHackers, is a writer who knows how to produce results. She’s helped an eCommerce site increase average order value by 20%, produced a 100% open rate for a client’s email ...

We rely heavily on email to communicate with colleagues, clients, vendors, etc. Some emails are far too long, stringing paragraph after paragraph together, while others are too brusque, while some are ...

In today’s digital age, email is the most efficient way to reach out to people. It is the most sought-after way of communication to foster business, promote sales, and publicize products for ...

It’s an outdated system with a terrible track record of effectiveness. It’s difficult to share documents, the system is built around individuals (not projects) and the knowledge buried within inboxes ...

How effective are your emails? Do they usually get an answer? Do recipients say they’ve opened and remembered them? Most important, do they inspire people to seriously consider your pitch, check out ...

Using email is typically more convenient than using more formal means of communication, but many are unsure of how to use it effectively. If you are not comfortable using email, familiarizing yourself ...

Almost $1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed ...

Here’s how to stop writing emails that bury what you’re asking for under a bunch of inessential information. Inside each of us there’s a little efficiency guru who views every single email within a ...