In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

Data is powerful, and professionals who know how to maximize it are in demand. At Michigan Tech, our business analytics students become experts who understand how to analyze and optimize both ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

HR professionals often spend their workdays identifying new strategies and improving workplaces and employee experiences. But they need accurate insights and data to determine whether their efforts ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

AI and machine learning are transforming industries and improving how we use technology at an amazing pace, whether it’s accelerating drug discovery and therapeutics, allowing us to speak to our home ...

A key question in the study of business analytics is, “What do the numbers say?” By providing the tools and skills needed for data-driven decision making, this dynamic program has application to ...