The people who will get the most out of AI are those with strong ideas and a clear sense of what great content looks like. AI can help execute those ideas.

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Svedka vodka will air a Super Bowl commercial for the first time and will use AI to help produce the spot that will air just ...

Former UFC bantamweight champion Sean O'Malley questions whether or not Dana White is still as excited as ever about ...

Chelsea Milling Co., known for its ubiquitous blue-and-white boxes of corn muffin mix, is carefully expanding into new products and markets.

Jiffy corn muffins are an iconic, low-cost pantry staple introduced during the Depression. Thanksgiving is peak season for ...

Jiffy corn muffins are an iconic pantry staple that's been a part of family dinners for 75 years. Thanksgiving is peak season for the company, which has been run by the same family for five generation ...

Stop gambling with disconnected marketing tactics. This guide brutally dissects the digital marketing mix, showing you how to build a cohesive system around your customer, defeat tactical chaos, and ...

In the middle of a fractured media landscape, Amazon is stepping into Australia’s marketing mix with scale, data and a clear mission to connect content and commerce in measurable ways. Tamir Bar-Haim, ...

Something feels off about your job, but you can’t quite put your finger on it. Your days are busier, and your decisions carry more weight. Yet when you look at your job title and paycheck, nothing has ...

More than eight years after it introduced the technology, the entire new iPhone lineup features ProMotion display technology for the first time. ProMotion is Apple's name for its adaptive display ...

Guests can grab two preselected drinks for $5, plus a free large cup of ice to mix up their own custom creation. In addition to beverage innovation, the travel center chain is focusing on rolling out ...