Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.

Strong campaigns and sharp messaging will only go so far in today’s crowded and noisy B2B landscape. To be effective, B2B marketers need expertise beyond traditional marketing tactics. Skills in ...

Religious leaders arrested in $50M human trafficking, forced labor scheme Bear attack in Florida caught on doorbell camera, watch the video New Jersey's massive American Dream mall sued for selling ...

As technology like generative AI reshapes the workplace, it’s easy to assume that pursuing greater technical competence will help ensure a long and lucrative career. Additionally, by this logic, firms ...

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Next up on our Auto Remarketing Podcast series from the Canada’s Used Car Week Live Stage, presented by SYCN Auto Logistics, is a conversation with Erin Richmond, CEO of sMedia, and Rhys Albrecht, ...

The role of a creative director today involves far more than excellent marketing skills such as crafting compelling visuals or composing witty copy. Finding success as a CD now demands a diverse skill ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows. Sales and marketing roles rank among the most impacted by AI.