PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

On November 27th, Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) gathered over 700 app marketing, growth, product, CRM, and revenue ...

Big Easy SEO incorporated mobile marketing into its digital marketing service operations in early 2025. The service category falls within the company’s internet marketing division. Mobile marketing ...

The Sleeper promo code WTOP will unlock access to a $120 bonus for Eagles vs. Chargers Monday Night Football picks.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

How the Business Operations Rotational Program drives growth for one of Philadelphia’s fastest-growing companies.

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

November is a time when families and friends gather around good food, and this year BriarPatch Food Co-op is helping make those celebrations both more affordable and more meaningful. Through December ...

Structured equity products are packages of synthetic investment instruments specifically designed to appeal to needs that investors perceive are not met by available securities. They are often ...

determing what new products to make is just the beginning of determining your marketing mix of a new product or service. You also need to think about the pricing of the new product, where you will ...