The bright-green drink dominating social feeds today began with a very different brewing style—and a journey across cultures.
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Is hojicha set to replace matcha?

Aside from having a more sustainable production compared to matcha, hojicha’s complex flavors create many possibilities for food and drink ...
India's culinary landscape is on the brink of a $125 billion boom by 2030, with modern dining establishments eclipsing ...
The MZ generation is now drinking matcha instead of coffee. Lattes, cream bread, cakes, snacks, candies, chocolates, and ice cream are all turning green. Even matcha caramel popcorn has appeared in ...
A selection of roll cakes ($6.50-$8 each) at Temp & Time in Menlo Park. Photo by Adrienne Mitchel. Tucked behind a Japanese izakaya along El Camino Real is a small white building with a sign reading ...
The home cafe scene in Singapore is exploding, with hundreds such businesses set up since the start of 2025. Home-based cafe ...
Plus, a national oyster house touches down in L.A., an Echo Park staple flips to an amaro bar, and a new matcha 'diner' lands ...
Matcha has become such a part of Gen Z’s everyday life that you’d be forgiven for forgetting that it used to be a specialty ...
India’s leading on-demand convenience platform, today launched the 2025 edition of its annual report titled “How India Eats”, ...
The e-commerce unboxing experience is being replicated in food delivery: think butterfly burger boxes unfolding into plates, and slow-cooked dum biryani brought to you in earthen handis.
The report notes that the organized segment — led by cloud kitchens, quick-service restaurants (QSRs) and café chains — will ...
Discover Georgia holiday buffets where decadent dessert tables shine—towering cakes, creamy pies, and festive sweets that ...