Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

Turn your three-day conference into a long-term growth engine by planning your storytelling strategy before the event begins.

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

Five Nights at Freddy's 2 exceeded pre-release projections in its opening at the box office, once again proving just how much ...

True competitive advantage in franchising isn’t found in operations manuals or marketing playbooks, but in building a ...

Long before she became Domino’s global CMO, Kate Trumbull was a young graduate sitting in conference rooms at a consulting ...

The Round Table Owners Association is accusing the pizza chain of “intentional mismanagement” of the marketing fund since Fat ...

Alliance Franchise Brands in Plymouth Township, a provider of marketing, print, signage, and graphics communications services ...

Dan Aykroyd teases the future of the Ghostbusters franchise, hinting at new creative directions and confirming an animated series in the works.

Capcom's marketing of Resident Evil Requiem has been quite repetitive and mysterious, but that might be coming to an end with a new gameplay reveal.

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power Women Summit.