As brands pivot to generative AI tools like Gemini and ChatGPT to cut ad production costs, industry experts warn that the ...
An ongoing phishing campaign impersonates popular brands, such as Unilever, Disney, MasterCard, LVMH, and Uber, in ...
Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how ...
Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...
PRESSADVANTAGE – netpulse AG, a Switzerland-based digital marketing agency, has expanded its artificial intelligence capabilities to transform how businesses approach search engine optimization and ...
Disconnected systems, inconsistent messaging and fragmented data can leave customers confused or dissatisfied, which ...
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant ...
Many people look back on the late 90s as one of advertising’s golden ages. Linkedin is filled with nostalgic posts where ...
India’s new privacy regime forces ad-tech firms, dependent on third-party data, to confront unprecedented compliance demands, reshaping business models and the economics of digital advertising ...
An ad for gambling firm Betway featuring Sir Lewis Hamilton has been banned for the likelihood it would strongly appeal to ...
ET BrandEquity on MSN
As AI reshapes shopping, US retailers try to change how they're seen online
Most of this holiday season's projected $253 billion in U.S. online sales will happen through website visits or standard ...
Search keeps shifting beneath our feet—and 2026 brings the sharpest drop yet. Since Google’s May 2024 launch, AI Overviews ...
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