A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

In this article, Rahat Behari of Blue Ocean IMC examines why the modern marketer needs a coder’s mindset as campaigns shift ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

Zumba outlines what it takes to start a fitness instructor career, emphasizing training, skill development, and creating ...

The fast-casual brand's new strategic plan, Panera RISE, overlooks the fresh and healthy positioning that once defined the ...

With food prices hitting both restaurants and potential customers, diners have been cutting back, but restaurants remain ...

Choosing the right Microsoft Dynamics 365 implementation partner is as critical as choosing the platform. This guide explains ...

Christmas consumerism, with all its festive music and heart-warming advertising, relaxes people’s usual restraint.

The Narwhal reports Canada's government is reconsidering anti-greenwashing laws after fossil fuel companies claimed they hinder environmental transparency.