Creating a marketing plan can be a tricky proposition if you try to market your goods and services as you want them to be viewed rather than basing your marketing plan on what the marketplace wants to ...

Multilevel marketing firms sell their products by turning consumers into sales professionals instead of trying to sell through established retail outlets. In this way, multilevel marketing gives ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Opinions expressed by Entrepreneur contributors are their own. For those who dream of escaping cubicles to pursue a passion, drafting a business plan is the first step. One of your plan’s most ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

When entrepreneurs plan a marketing campaign, many begin by brainstorming slogans and taglines. In other words, they get fixated on copywriting. But the copy is only as effective as the strategy ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

When launching marketing campaigns to raise awareness for your campus unit, creative graphics may be developed and used. Graphics should incorporate the university’s color palette and other brand ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...