Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 ...

Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

I’m excited to show you how I apply my favorite press-on nails for a flawless, salon-style manicure right at home! In this ...

One of the most timeless beauty combos is a bold ruby lip balanced with a clean, simple eye. It’s classic, elegant and ...

ULTA, EL and NUS tap digital innovation, wellness shifts and curated assortments to capture beauty's expanding long-term ...

Scarlett Johansson’s new lip balm promo on Instagram is making fans fall in love with her once again. She recently impressed ...

UNICOS’ upcoming line continues this direction, focusing on multifunctional facial tools and “configured makeup settings” that optimize beauty routines. The goal is to help users achieve ...

An exploration of how effortless beauty became an exhausting standard, masking the real labor behind looking polished.

The idea of a self-focused beauty era is undeniably appealing, especially in a climate that seems fixed on optimising our ...

As the festive calendar fills up, so does the beauty to-do list. To make sure you’re looking your best – both on and off the ...

Winter can be harsh on your skin, mood and energy, but it doesn’t have to dull your glow. I’ve put a few products to the test that will not only tweak your daily beauty routine, but also help you and ...

It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice ...