Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with ...

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Broadsign may actually be building an attractive acquisition target. And one of the major cross-platform Big Tech players ...

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...

I’m setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.

Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...

America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a ...

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even ...

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!