Web Analytics may sound like something your IT department should deal with but it is in fact a key part of online marketing. Its primary function is measuring how well a web site is doing its job. The ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...

While many small business owners have never even heard of web analytics, Jason MacMurray cannot imagine going a day without the stuff. “The better information we have about our site, the better we can ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like many retailers, your Web analytics past may have ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Twitter announced its new Web Analytics service at the TechCrunch Disrupt conference on Tuesday. The product is poised to roll out to a wider audience over the next few weeks. Here’s a look at what ...

SimilarWeb, a startup taking on web measurement services like Alexa and comScore, is now expanding its intelligence platform to include the world of native mobile apps and mobile web, in addition to ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna, and ...