Teen retailer American Eagle Outfitters loves it. Outdoorsman staple Dick’s Sporting Goods loves it. Your local Target loves it. And, you probably love it too. No, I’m not talking about athleisure ...

The “all-school deals” between sports apparel brands and top Division I universities are getting bigger. And bigger. And bigger. Last summer, The University of Michigan landed an 11-year apparel deal ...

DICK'S Sporting Goods is offering 30% off select college apparel until Saturday, August 30th. The sale coincides with College Colors Day, encouraging fans to wear their team colors. Items on sale ...

Clemson Tigers wide receiver Justyn Ross (8) catches a long pass during the ACC Championship game between the Clemson Tigers and the Pittsburgh Panthers on December 01, 2018. (William Howard/Icon ...

A sample of some of the apparel launched by the Rediscover State College marketing campaign this week. Matt Fern Courtesy of Rediscover State College A new clothing and apparel line is hoping to ...

Repping your school colors just got a bit cheaper, thanks to an innovative FIU undergrad. Patricia Garcia is a rising senior in the Honors College on track to be the first graduate of FIU’s newly ...

Forbes contributors publish independent expert analyses and insights. I write about dollars and cents in the world of sports. To say that the business of college sports is huge, would be an ...

Recent graduates John Shi and Woody Hines are trying to change the design of college apparel. "I wanted to get something that really captured authentically the heart and soul of my college," Shi, who ...

Remember Nate Kaeding? You know, long-time Chargers kicker with the second most accurate field-goal rate in NFL history and the single saddest gif ever? Well, after he retired in 2013, Kaeding turned ...

If you buy something from a link, Vox Media may earn a commission. See our ethics statement. College football players in 2018 want to wear Nike products, or maybe other big brands like Under Armour or ...

On a sunny afternoon in July 2019, Connor and Christa Hitchcock walked down the street from their office to Half Liter, a barbecue and beer hall in the Broad Ripple neighborhood of Indianapolis, in ...