Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

YouTube boasted a dominant position in streaming at its Brandcast upfront presentation Wednesday evening while unveiling a smattering of ad tools, according to details shared with Marketing Dive. A ...

Oct 17 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab YouTube will expand ways for advertisers to reach music and podcast listeners and viewers on connected televisions, the company said on ...