Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Any GPS system can help you navigate the nation's highways, but you need to be very selective if you want to find your way on one of our many waterways. For that, you may way to consider the Lowrance ...

Lowrance Elite FS 10 Fish Finder/Chartplotter with Active Imaging 3-in-1 Transducer, $1,298 (save $500) Lowrance HDS Pro 9 Fish Finder/Chartplotter, $1,648 (save $450) Lowrance Elite FS 12 Fish Finder ...

Lowrance Electronics is perhaps best known for its fishing and marine equipment, such as depth recorders, fish finders, and marine GPS devices. Now the company is introducing a line of automotive, ...

Lowrance, a world-leading brand in fishing electronics since 1957— announced today its all-new Outboard Pilot for use with the Lowrance High Definition System (HDS) series. This easy-to-use autopilot ...

For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

It's a sure bet that The Odyssey by Homer would have been a lot less interesting to read if the protagonist had been given a better sense of direction. But whatever the literary merits associated with ...