To rank well in local search results, Google requires a strong association between your business and your local area. Start by embedding your Google Maps location on your website. This simple step ...

Google seems to be testing a new button in the local business listings, the local panel, that has a "more about" button. The button drives someone from the web search version of the local listing to ...

At this point, I probably don’t need to explain that placing well in Google search results is an important marketing tactic. After all, it’s not terribly surprising to most people to hear that Google ...

Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web ...

Google is fusing its massive database of business listings and its Street View technology to bring information on businesses into your view from the street in Google maps. What does that mean? When ...

I am seeing a spike in the number of complaints around reviews going missing from Google local business profiles. This week, there are tons of new complaints that reviews that were once on a local ...

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and ...

Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management. When it comes to local SEO, Google ranking is everything. You ...