Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting ...

Transparency and authenticity have been a major focus for Facebook recently, as the company strives to improve trust with advertisers and users following the Cambridge Analytica scandal and increased ...

Do you own or run a business? If you do, you’re going to want to learn how to make the most of Facebook Ads. After all, Facebook is the most powerful platform for getting your content, brand, or ...

The beginning of the Great Adpocalypse can be traced back to April 2021, when Apple released its iOS 14.5 update and began enforcing a policy called App Tracking Transparency, which prevents apps like ...

Facebook Audience Network, the social media giant's platform for advertising on other mobile apps, is working with analytics firm AppsFlyer to provide ad tracking for game developers. The in-app ...

One specific update for Facebook ads consolidates multiple return on ad spend reports into a single, cross-channel view. When Facebook announced it would be replacing several ad performance metrics, ...

Want more information about how to use each Facebook Ad objective to your advantage? Here's a guide to each type and their bidding options. Facebook Ad objectives are the backbone of any Facebook ...

Facebook has a massive user base with so many ways for users to interact. The Facebook Marketing Master Class Bundle aims to help you utilize these features and market your brand on the social media ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

After Facebook said it would stop an advertising practice that had brought bias complaints, Sheryl Sandberg, the chief operating officer, said the move “will go a long way toward making sure that ...