Creating a marketing plan can be a tricky proposition if you try to market your goods and services as you want them to be viewed rather than basing your marketing plan on what the marketplace wants to ...

Multilevel marketing firms sell their products by turning consumers into sales professionals instead of trying to sell through established retail outlets. In this way, multilevel marketing gives ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...