There’s a digital ad fraud outbreak – one that gobbles up roughly $14 billion in advertising spend and between 25 and 50% of ad spend per campaign. White Ops CEO and cofounder Michael Tiffany likens ...

One of the guiding regulatory principles of advertising is that it must be easily recognized for what it is, and its sponsor should be clearly identified. However, in the wild wild west that is the ...

Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Not so long ago, companies like Meta and Google launched the adtech industry into the ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology market. Judge Leonie Brinkema of the U.S. District Court for the Eastern ...